Brand Identity for Natural Wine Shop and Fest

L-AB created a shared identity for Natural Wine Shop, a Brno natural-wine retailer, and Natural Wine Fest, a regional natural-wine festival run by the same owners. The system centres on a stylised starling with a large human eye: it is a fixed mark for the shop and a shifting, multiplying illustration for the festival. Shop applications include packaging, signage, stamps, and branding for new premises; the festival received signage, wayfinding, producer plaques, and social content. PP Neue Montreal supports shop and body copy, while PP Editorial New is used for festival headlines, with black ink, a light ground, and rotating earth-tone colours.

Set in PP Neue Montreal, PP Editorial New