Brand Identity For Aspira Retirement Living

Design by Leo partnered with Aspira to redefine perceptions of retirement living through a vibrant and optimistic brand identity. Anchored by the 'Plan A' platform, the new system introduced a distinctive monogram, lively colour palette, and uplifting imagery that positioned Aspira as a modern, empowering choice for seniors. The identity was implemented across 36 residences and multiple touchpoints, from signage to digital channels.