Digital Identity and Campaigns for Maison Michel

Laura Knoops developed digital identity and campaign work for Maison Michel, a Chanel Métiers d’Art house. The work translated a visual identity originally developed by Base Design into an e-commerce experience, while Chanel’s digital department handled prototyping, UX, and UI. Knoops also developed a graphic identity and print and digital strategy for newsletters and social media, and produced and art directed photo and video campaigns from 2021 to 2024.