Brand Identity for Dis-Moi Dix Mots

Designer and art director Laura Knoops, collaborating with Emilie Vitali, created the identity and communication for Dis-moi dix mots, the French Ministry of Culture and Communication's week of the French language and Francophonie. The system uses three internet-derived components—the window, pixel, and icon—as framing, visual, and affective graphic elements. With French national education publisher Canopé, the team produced ten posters for event words derived from the virtual world, using Jan Novák's Visual typeface.