Brand Identity for a Fashion Label for Little People

Laura Knoops created the art direction, logotype, and identity for Auf Augenhoehe, a fashion label for little people affected by dwarfism. The label develops clothing for people whose bodies fall outside standard fashion sizing and is working to develop size standards for its collections. The project frames fashion as a means of individuality and social affiliation while addressing the fashion industry’s exclusion of non-standard sizes.