Visual Identity for Qingyun Art Center

Designer and art director Laura Knoops created the visual identity for Qingyun Art Center, an art and research center outside Beijing focused on Chinese handicraft art. Developed during a two-month residency, the identity uses Chinese and Latin written forms, signs, and typography as a modular graphic system bridging Chinese and international audiences. The system was designed as a toolbox for the center's future residency, cultural, and communications activities, with visual symbols representing sharing, creation, communication, and harmony.