Brand Identity for a Conceptual Music Festival

Frolic is a conceptual music festival imagined to take place in Hackney Marshes, London. The identity captures the spirit of liberation and spontaneity, blending the organic freedom of nature with the industrial energy of the city. Inspired by Art Nouveau, the design uses flowing forms, earthy tones, and custom typography to evoke the euphoric essence of a summer festival.

Set in a custom typeface