Global campaign and design system for a gender equality forum

To mark the 50th anniversary of Iceland’s 1975 Women’s Day Off, the project launched Dare We, a global campaign that channels the movement’s hand-to-hand energy. The work refreshed Reykjavik Global Forum’s voice-led system—rooted in quotation marks—extending it with a purple, mint and ice-blue palette and speech-mark figures. A bespoke headline font inspired by 1975 posters, a letter-like masthead, and a flexible page-based grid anchor the identity. The campaign centers on a creative-coding Dare We generator that lets anyone compose messages and export shareable assets in multiple formats and colors, with hand-drawn illustrations and punk-retro duotone photography. A 50th-anniversary mark appears alongside the RGF logo to unite campaign and community. In partnership with PR specialists at Burson, a social strategy and content plan drove strong engagement across LinkedIn and Instagram.