To mark the 50th anniversary of Iceland’s 1975 Women’s Day Off, the project launched Dare We, a global campaign that channels the movement’s hand-to-hand energy. The work refreshed Reykjavik Global Forum’s voice-led system—rooted in quotation marks—extending it with a purple, mint and ice-blue palette and speech-mark figures. A bespoke headline font inspired by 1975 posters, a letter-like masthead, and a flexible page-based grid anchor the identity. The campaign centers on a creative-coding Dare We generator that lets anyone compose messages and export shareable assets in multiple formats and colors, with hand-drawn illustrations and punk-retro duotone photography. A 50th-anniversary mark appears alongside the RGF logo to unite campaign and community. In partnership with PR specialists at Burson, a social strategy and content plan drove strong engagement across LinkedIn and Instagram.

The Brand Identity interviews Milan-based designer Lorenzo Bernini about his book 'Branding Fiction,' published by CAPSLOCK. The project expands on his Fictional Brands Archive, exploring how imaginary companies in film, TV, and games achieve authenticity and what real-world designers can learn from them. Bernini discusses his research process, collaboration with CAPSLOCK, and the book’s design and structure.
Creative Boom’s October 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new studio launches across the global creative industry. M+C Saatchi, New Commercial Arts, and W+K Amsterdam secured major accounts, while leaders like Lisa Carrana and Marina Ammirato took new roles. The article also spotlights new ventures such as Playmaker Creative Club and Studio Deakin, reflecting a confident and expanding design sector.
This It’s Nice That feature, created in partnership with Grammarly, explores the often-overlooked discipline of designing at scale. Through insights from Grammarly’s Verna Swehla, Google’s Hana Tanimura, and Landor’s Teemu Suviala, the article highlights how large-scale design prioritizes adaptability, collaboration, and user diversity over visual flashiness. It emphasizes the importance of flexible systems, iterative testing, and human-centered thinking in shaping products used by billions.