Brand Strategy And Packaging Design For New Riff Bourbon

LPK partnered with New Riff, a small Kentucky distillery, to craft a bold brand identity that celebrates independence and modern craftsmanship. The team developed a cohesive strategy spanning narrative, tone of voice, and packaging design, resulting in a sleek ombre bottle that stands apart in the bourbon category. The refreshed brand has earned critical acclaim and multiple awards for both taste and design.