Launch Communications For International Rebrand

Kurppa Hosk partnered with International to plan and execute the global launch of its new masterbrand. The campaign, centered on the concept 'We’re International', unified messaging across film, print, digital, and social channels to celebrate the company’s heritage while signaling a bold new direction. The result was a cohesive and inspiring communication platform that reintroduced the brand to the world and energized employees and partners alike.