Brand Partnership For Google Maps And A Global Artist
Koto developed creative for a collaboration between Google Maps and Billie, aligning the mapping platform with a high-profile music artist. The work connected culture and navigation through a unified concept and assets that brought the partnership to life, showcasing the intersection of music and mapping in a way that felt timely and accessible. Koto’s role centered on articulating the collaboration clearly and cohesively across touchpoints, ensuring both brands complemented each other while maintaining their distinct voices.
Related articles
