Koto developed creative for a collaboration between Google Maps and Billie, aligning the mapping platform with a high-profile music artist. The work connected culture and navigation through a unified concept and assets that brought the partnership to life, showcasing the intersection of music and mapping in a way that felt timely and accessible. Koto’s role centered on articulating the collaboration clearly and cohesively across touchpoints, ensuring both brands complemented each other while maintaining their distinct voices.

Koto has rebranded the Norton Museum of Art in West Palm Beach with a new identity centered on the idea 'Where Art Meets Life'. Drawing from the museum’s archives, architecture, and community, the rebrand revives historical elements like the Diana Seal and introduces a warm, inclusive voice and vibrant color palette. The result balances institutional gravitas with the everyday life and energy of the museum’s visitors.
The Brand Identity interviews Tom Hostler, Chief Digital Officer at Koto, about why consumer tech brands have become visually and emotionally indistinct. Hostler argues that decades of optimization have led to uniformity across devices and interfaces, and that future differentiation will come from brand behavior, ecosystems, and emotional resonance rather than hardware specs. He discusses how wearables, smart homes, and personal devices each pose unique branding challenges that require more conviction and clarity of purpose.