Koto’s case study page lists the project title “Microsoft Copilot+PC,” indicating collaboration with Microsoft on work related to the Copilot+ PC initiative. The page provides no additional details about objectives, scope, deliverables, process, or outcomes. Based on the available content, it can only be concluded that Koto contributed to work connected to Microsoft’s Copilot+ PC, but the specific discipline or outputs are not specified in the source text.
Koto has rebranded the Norton Museum of Art in West Palm Beach with a new identity centered on the idea 'Where Art Meets Life'. Drawing from the museum’s archives, architecture, and community, the rebrand revives historical elements like the Diana Seal and introduces a warm, inclusive voice and vibrant color palette. The result balances institutional gravitas with the everyday life and energy of the museum’s visitors.
The Brand Identity interviews Tom Hostler, Chief Digital Officer at Koto, about why consumer tech brands have become visually and emotionally indistinct. Hostler argues that decades of optimization have led to uniformity across devices and interfaces, and that future differentiation will come from brand behavior, ecosystems, and emotional resonance rather than hardware specs. He discusses how wearables, smart homes, and personal devices each pose unique branding challenges that require more conviction and clarity of purpose.