Studio: KesselsKramer

Client: WOMEN Inc.

Work: Campaign

Industry: Non-profit

Awareness Campaign For Women Inc.

KesselsKramer created 'Het Verdienmodel' for WOMEN Inc., a campaign highlighting the persistent gender pay gap in the Netherlands. The project used provocative messaging and visual storytelling to make economic inequality between men and women visible and urgent.

Tags: Advocacy, Equality, Gender, Income, Policy, Rights