Brand Identity and Website for Paragon Productions
A horse caught mid-stride turns Paragon’s idea of pursuit into its identity mark.
Juice repositioned Paragon Productions from a simple website refresh into a fuller brand story for the film production company. The identity centers on the pursuit of perfection, translating its Midwestern roots and motorsport influences into a compact galloping-horse mark and custom wordmark.
Insights
- Juice says a website-refresh request expanded into a wider brand story after discovery surfaced Paragon’s Midwestern roots, its founder’s motorsport interests and the meaning of its name.
- The concept shifts from perfection to “the pursuit of it”; Juice translates that idea into a compact, slightly aggressive horse silhouette caught mid-motion and drops an early star accent to keep the mark focused.
- Instead of using an off-the-shelf typeface for the primary mark, Juice drew a custom wordmark, then added a vintage-inspired cursive secondary mark and a P monogram.
- Review Condensed Bold, Simplon Norm Bold and Roobert form a three-font system that Juice describes as technical, slightly vintage and automotive in tone.
- The rollout spans the website, apparel and stickers, plus a customizable Figma marketing-deck template for Paragon’s client presentations.
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