How&How rebranded Orb, a billing and monetization platform that ingests every query, event, and contract to deliver precision. The studio developed an authentic, scalable brand system that works across every touchpoint, paired with a website designed to be as clear and effective as it is beautiful. The engagement was deeply collaborative, with strategic challenges that sharpened the client’s thinking and a delivery that elevated clarity and engagement for Orb’s audiences. The result positions Orb as the embodiment of precision in revenue architecture, while ensuring the digital experience supports business goals and communicates the offering simply. A testimonial from Orb’s CEO highlights the transformation in identity and brand mindset, and credits the site with tangible business impact.
The Brand Identity’s 'The Edit' roundup highlights five new branding projects from studios around the world. Featured work includes ABD’s identity for Goodparts, How & How’s rebrand for Kick Game, Univers’ packaging for NOLA Organic, Saúl Osuna’s redesign for mora, and DNCO’s identity for The Davidson Prize. Each project showcases distinct approaches to contemporary branding across industries from personal care to architecture.