Studio: Hondo

Packaging and Brand Identity for Sky Moon and Me

Packaging that feels like editorial design.

HONDO created the brand identity, art direction, editorial design, and packaging for Sky Moon and Me, a plant-medicine company. The work uses expressive packaging and a kinetic logo to connect the products with lunar cycles, seasonal rhythms, ritual, and conscious production.

More in yellow, green

Insights

The creator’s main angle is the crossover between skilled editorial design and packaging: HONDO™ built a brand system for Sky Moon & Me that feels structured and editorial, but applied to plant-based medicine packaging.
The identity is deliberately tied to lunar and seasonal cycles, using a vibrant, organic visual language to express ritual, renewal, and harmony with nature rather than a clinical wellness look.
Key design moves include an expressive packaging system, a kinetic logo, and sustainable materials, all working together to make the brand feel alive, earthy, and purpose-driven.
Sky Moon & Me sits in the lifestyle category, and the branding positions plant-based medicine as something more ceremonial and nature-aligned than conventional packaging would suggest.