Brand Identity for Nocs

A neon-green NOCS wordmark cuts through a monochrome world of speakers and oversized type.

Studio Herrström established a brand identity for Nocs. The work includes brand strategy, verbal identity, and visual identity, positioning the company’s Swedish luxury and bespoke heritage for a global audience.

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Insights

Herrström’s brief connects Nocs’ Swedish luxury and bespoke heritage with a global audience. The studio lists strategy, verbal identity and visual identity together, giving the project a remit beyond a new logo.
In the project imagery, the NOCS name sits in a bright green rectangle over a grayscale close-up of speaker cones. The color contrast gives the wordmark a clear focal point while retaining the product’s dark, minimal presentation.
Oversized black-and-white letterforms also become a graphic background, crossed by a narrow strip of address and brand information. Typography works both as readable content and as a large-scale visual texture.
The gallery alternates the full NOCS name with a boxed N monogram across product, print and signage presentations. These two scales of identification let the system move between compact marks and prominent wordmarks without depending on color alone.