Mobile-first Campaign Website For Ad Council

Haus designed and built “Seize The Awkward,” a youth-focused site for Ad Council that encourages conversations about mental health. Responding to suicide being the second leading cause of death among young adults, the experience adopts an intentionally awkward, slightly humorous tone to reduce fear and stigma. Haus integrated short-form video, illustrated gifs that highlight warning signs, and firsthand stories from influencers to speak in a language teens recognize and share. The site was engineered mobile-first and optimized for speed, retaining immersive animation and video on phones without sacrificing performance. The result is a platform teens can use and pass along to friends they care about.