Interactive Pet-walking App For Zyrtec

Haus partnered with JWT to create Furtec, a playful digital campaign for Zyrtec that lets allergy sufferers “walk” their pets in a virtual park without stepping outside. The experience generates a personalized, shareable video by pulling in a user’s name and Facebook photo and enabling an uploaded photo of their pet. To achieve a tactile, handmade look, Haus staged a tabletop shoot with custom props, puppets, and miniature set pieces that mimic trees, sky, and paths. The intentionally absurd premise highlights how avoiding the outdoors—and not taking allergy relief—is silly, nudging users toward the real solution. The result is a lighthearted, auto-rendered video journey through a fake park that turns social sharing into awareness.