Haus partnered with JWT to create Furtec, a playful digital campaign for Zyrtec that lets allergy sufferers “walk” their pets in a virtual park without stepping outside. The experience generates a personalized, shareable video by pulling in a user’s name and Facebook photo and enabling an uploaded photo of their pet. To achieve a tactile, handmade look, Haus staged a tabletop shoot with custom props, puppets, and miniature set pieces that mimic trees, sky, and paths. The intentionally absurd premise highlights how avoiding the outdoors—and not taking allergy relief—is silly, nudging users toward the real solution. The result is a lighthearted, auto-rendered video journey through a fake park that turns social sharing into awareness.
The Brand Identity interviews multidisciplinary designer Paul Bille about his practice exploring digital infrastructures, community-led design, and collaborations with artists and cultural institutions. Based in New York, Bille discusses projects such as Operation Earnest Voice and 192168285.xyz, his partnership with Lukas Engelhardt, and his role as Creative Director at telos.haus. The conversation delves into his tools, material experiments, and reflections on digital culture and design systems.
SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.