Website design and development for a hybrid music company

Haus partnered with KidinaKorner, the music venture founded by producer Alex Da Kid, to create a website that reflects its blend of record label, creative agency, and production company. Haus translated a print-first style guide into a digital system that feels avant garde and fashion-forward, replacing a standard WordPress blog with an interactive blog and portfolio wall using a masonry grid and parallax transitions. Randomized glitchy video clips serve as dramatic page transitions to project a “punk rock meets fashion” attitude. A CMS-backed artist library supports anywhere from five to five hundred profiles via an Instagram-like view filter, while poster frames auto-generate from YouTube timecodes. The responsive site delivers flexibility across devices.