Haus partnered with KidinaKorner, the music venture founded by producer Alex Da Kid, to create a website that reflects its blend of record label, creative agency, and production company. Haus translated a print-first style guide into a digital system that feels avant garde and fashion-forward, replacing a standard WordPress blog with an interactive blog and portfolio wall using a masonry grid and parallax transitions. Randomized glitchy video clips serve as dramatic page transitions to project a “punk rock meets fashion” attitude. A CMS-backed artist library supports anywhere from five to five hundred profiles via an Instagram-like view filter, while poster frames auto-generate from YouTube timecodes. The responsive site delivers flexibility across devices.
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The Brand Identity interviews multidisciplinary designer Paul Bille about his practice exploring digital infrastructures, community-led design, and collaborations with artists and cultural institutions. Based in New York, Bille discusses projects such as Operation Earnest Voice and 192168285.xyz, his partnership with Lukas Engelhardt, and his role as Creative Director at telos.haus. The conversation delves into his tools, material experiments, and reflections on digital culture and design systems.
SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.