Haus partnered with Pop Research and Critical Mix to build a robust DIY market research platform that empowers advertisers to run studies with minimal friction. The multi‑service‑level product enables users to test creative, understand target audiences, and track campaign performance over time. A streamlined flow guides users to create an account, select options, submit requirements, check out, and receive dynamic, well‑designed charts of results. To make a complex service feel approachable, Haus developed a playful visual identity featuring a bright color palette and clear iconography that distinguishes product offerings. The result returns control to advertisers, combining automation, clarity, and friendly usability.
The Brand Identity interviews multidisciplinary designer Paul Bille about his practice exploring digital infrastructures, community-led design, and collaborations with artists and cultural institutions. Based in New York, Bille discusses projects such as Operation Earnest Voice and 192168285.xyz, his partnership with Lukas Engelhardt, and his role as Creative Director at telos.haus. The conversation delves into his tools, material experiments, and reflections on digital culture and design systems.
SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.