Haus partnered with Secret’s Clinical Strength line to combat bullying with a large-scale digital initiative. The studio designed and engineered a responsive social hub that aggregated user posts across Twitter, Instagram, and Facebook by scraping multiple hashtags into a single, cohesive feed. The core challenge was normalizing unpredictable, mixed-media content of varying shapes and sizes while maintaining visual harmony across devices. Haus developed a flexible grid system and adaptive layouts to ensure consistency, then tailored the mobile experience to mirror familiar social app behaviors with a single-column scroll, large imagery, and readable text. The campaign fostered a massive online community and tallied over a million interactions, demonstrating measurable engagement and reach.
The Brand Identity interviews multidisciplinary designer Paul Bille about his practice exploring digital infrastructures, community-led design, and collaborations with artists and cultural institutions. Based in New York, Bille discusses projects such as Operation Earnest Voice and 192168285.xyz, his partnership with Lukas Engelhardt, and his role as Creative Director at telos.haus. The conversation delves into his tools, material experiments, and reflections on digital culture and design systems.
SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.