Goods

Creative Boom · Oct 1, 2025

Creative Boom’s September 2025 roundup spotlights five diverse projects spanning illustration, branding, and digital design. Highlights include Falko Grentrup’s illustrated travel diary, Goodside’s playful wine branding for DirtyVine, Morgan Hastie’s heritage-inspired hot sauce packaging, YeahNice’s AI-driven fashion search identity, and Ipshita Krishan’s conceptual rebrand of Sunburn Festival. Together, they showcase experimentation, craft, and cultural storytelling across the design landscape.

Creative Boom · Mar 20, 2025

Creative Boom’s Tom May curates a list of 14 illustrated T-shirts perfect for spring, highlighting independent brands and artists who merge creativity with sustainability. The roundup celebrates hand-drawn, screen-printed, and embroidered designs that express individuality and eco-conscious values.

The Brand Identity · Dec 11, 2024

The article explores how various design studios have embraced the colour pink in their branding work, showcasing its versatility and emotional impact. Featuring projects by Carla Palette, Goods, Mast, and others, it highlights how pink has transcended its traditional associations to become a powerful storytelling tool in identity design.

The Brand Identity · Oct 4, 2023

Ethically-driven studio Goods redesigned Tekla’s bedding packaging, replacing heavy boxes with a lightweight, sustainable envelope case made from Paptic. The new design reduces CO2 emissions by 88% and redefines luxury through sustainability and craft. The minimalist packaging balances environmental responsibility with Tekla’s premium aesthetic.

The Brand Identity · Sep 11, 2023 · Interview

The Brand Identity interviews Goods, a Norwegian packaging design studio, about their self-initiated project 'Refill,' which explores refillable hand cream packaging as a sustainable alternative to single-use plastics. The team discusses their design process, including clay modeling and ergonomic considerations, and their ambition to collaborate with brands on future refill solutions.

The Brand Identity · Aug 2, 2023 · Interview

The Brand Identity’s interview, presented by Brandpad, explores how to make branding 'not boring' through insights from Montreal’s Wedge and Oslo’s Heydays. Founders Justin Lortie and Lars Kjelsnes discuss the balance between systemisation and spontaneity, authenticity, and risk-taking in brand design. They reference projects for EQ3 and Limón to illustrate how structure and playfulness can coexist in effective branding.

The Brand Identity · Apr 20, 2023

Heydays rebranded Norwegian tech company Huddly with a warm, human-centered identity that moves away from its previous monochrome palette. The new design introduces a more inviting colour scheme, simple typography using Messina Sans, and a personal photography style to reflect human connection in digital communication. The project highlights Heydays’ patient, collaborative process with the client.

The Brand Identity · Oct 24, 2022

Heydays and Goods collaborated to create a sincere, planet-first brand identity for Plateful, a Norwegian company tackling food waste. The identity features a custom wordmark designed with Clara Jullien Isaksson, paired with Söhne and Century Schoolbook typefaces, and complemented by warm, editorial photography from Anne Valeur. The result is a nature-inspired, understated visual system reflecting Plateful’s care for the planet, food, and people.

The Brand Identity · Jun 28, 2022 · Interview

The Brand Identity interviewed Two°Creative founder Ryan McGill about The Green Dot campaign, an open brief inviting designers to redesign the recycling symbol to better reflect its meaning. McGill discussed the campaign’s origins, lessons from previous projects, and the positive response from the design community. The initiative aimed to raise awareness about recycling confusion and promote design’s role in sustainability.

The Brand Identity · Apr 28, 2022

Oslo-based studio Goods designed the packaging for Ledger’s Nano S Plus crypto wallet, drawing inspiration from the brand’s layered security system. The packaging features sequential layers, recycled materials, and mirrored paper elements that reinforce Ledger’s message of empowerment and trust. The project marks one of the first physical applications of HelloMe’s new identity for Ledger.

The Brand Identity · Mar 10, 2022

Oslo-based studios Heydays and Goods collaborated to design and engineer sustainable modular packaging for Huddly’s L1 AI meeting room camera. The project combines environmentally conscious engineering with a minimalist visual identity using Messina Sans and geometric graphics inspired by the product design. The packaging employs recyclable cardboard materials and a monochrome palette to convey sophistication and sustainability.

The Brand Identity · Feb 17, 2022

Oslo-based studios Heydays and Goods collaborated on the naming, strategy, and identity for Carrot, a Norwegian waste management software company. The identity combines data-driven concepts with playful illustration and a distinctive lime-green-yellow palette inspired by nature. Using Signifier and DM Sans typefaces, the project balances elegance and digital precision to reflect Carrot’s mission of making waste data visible and valuable.

The Brand Identity · Dec 16, 2021 · Interview

The Brand Identity interviews Sandro Kvernmo, Creative Director and Co-founder of Oslo-based studio Goods, about the importance of sharing knowledge to create a more sustainable design industry. Kvernmo discusses Goods’ ethical approach to packaging design, their collaboration with Heydays and Two°Creative, and how sustainability guided their reMarkable packaging redesign. The conversation highlights the studio’s belief that designers must take responsibility for the environmental impact of their work.

Creative Boom · Sep 24, 2020

The article highlights how illustrators represented by Anna Goodson Illustration Agency are leading the way in promoting cultural diversity and authentic representation in the creative industry. Featuring artists such as Judith Rudd, MyTien Pham, Queenbe Monyei, and Nien-Ken Alec Lu, it discusses how their lived experiences shape their work and challenge stereotypes. The piece emphasizes that true diversity in illustration comes from hiring artists who can authentically represent their communities.

The Brand Identity · Feb 21, 2020

Goods, an Oslo-based studio founded in 2019, developed the strategy, identity, and packaging for Dermica, a vegan skincare range by Apotek1, Norway’s largest pharmacy chain. The design emphasizes sustainability through biobased plastic packaging and refill options that significantly reduce waste. The project reflects Goods’ commitment to ethical, environmentally conscious design.