Goods
Kurppa Hosk Packaging is a New York–based packaging lab within the Kurppa Hosk group, dedicated to creating brand experiences that balance big impact with a small environmental footprint. Working across the pillars of brand, packaging, and sustainability, the studio reimagines how design can drive responsible innovation. As part of Kurppa Hosk, a global brand agency under the Eidra collective, Kurppa Hosk Packaging collaborates with forward-thinking clients such as Teenage Engineering, Nike, and H&M to deliver packaging solutions that merge creativity, functionality, and environmental stewardship.
https://goods.no/
New York, United States
11 Cases
Known for:brandingillustrationsemi-custom designinterviewindependent makerscreative industry
Cases
See all cases
Sign in free to see all 11 cases from Goods.
Sign in free
News & interviews
- Goods Gang’s Katrina Mendoza on defying traditional wedding aesthetics
The Brand Identity · Jan 23, 2026 · Interview
The Brand Identity interviews Katrina Mendoza, founder of Bay Area studio Goods Gang, about her unconventional approach to wedding stationery design. She discusses her transition from a decade in tech to running a solo studio, her 'fluid layout system' that balances structure and creativity, and her people-first philosophy shaped by personal experiences. The conversation explores her typographic, Swiss-influenced aesthetic and the challenges of managing a one-person business.
Goods GangWedding clientsbranding
- The Nice List: homeware gift ideas for them, that you can enjoy too!
It's Nice That · Nov 17, 2025
It’s Nice That’s 2025 Nice List feature curates a selection of homeware gift ideas from independent makers and design studios. The article highlights ceramics, prints, textiles, and other creative products that double as thoughtful gifts and stylish home additions. It celebrates craftsmanship and design-led gifting for the holiday season.
Frizbee CeramicsService ProjectsRisottoeditorial
- "Top 5 Creative Projects from September Spotlighted"
Creative Boom · Oct 1, 2025
Creative Boom’s September 2025 roundup spotlights five diverse projects spanning illustration, branding, and digital design. Highlights include Falko Grentrup’s illustrated travel diary, Goodside’s playful wine branding for DirtyVine, Morgan Hastie’s heritage-inspired hot sauce packaging, YeahNice’s AI-driven fashion search identity, and Ipshita Krishan’s conceptual rebrand of Sunburn Festival. Together, they showcase experimentation, craft, and cultural storytelling across the design landscape.
GoodsideBaggy StudioYeahNiceDirtyVineCalénton Hot Saucebranding
- "14 Must-Have Illustrated T-Shirts for Creatives This Spring"
Creative Boom · Mar 20, 2025
Creative Boom’s Tom May curates a list of 14 illustrated T-shirts perfect for spring, highlighting independent brands and artists who merge creativity with sustainability. The roundup celebrates hand-drawn, screen-printed, and embroidered designs that express individuality and eco-conscious values.
KAFTAllday GoodsThreadheadsproduct_design|illustration|fashion
- "Carla Palette and Others Embrace Pink in Iconic Brand Designs"
The Brand Identity · Dec 11, 2024
The article explores how various design studios have embraced the colour pink in their branding work, showcasing its versatility and emotional impact. Featuring projects by Carla Palette, Goods, Mast, and others, it highlights how pink has transcended its traditional associations to become a powerful storytelling tool in identity design.
- Goods’ self-initiated project showcases the benefits of refillable packaging solutions for brands
The Brand Identity · Sep 11, 2023 · Interview
The Brand Identity interviews Goods, a Norwegian packaging design studio, about their self-initiated project 'Refill,' which explores refillable hand cream packaging as a sustainable alternative to single-use plastics. The team discusses their design process, including clay modeling and ergonomic considerations, and their ambition to collaborate with brands on future refill solutions.
- Presented by Brandpad: how to make a brand not boring, with thoughts from Heydays and Wedge
The Brand Identity · Aug 2, 2023 · Interview
The Brand Identity’s interview, presented by Brandpad, explores how to make branding 'not boring' through insights from Montreal’s Wedge and Oslo’s Heydays. Founders Justin Lortie and Lars Kjelsnes discuss the balance between systemisation and spontaneity, authenticity, and risk-taking in brand design. They reference projects for EQ3 and Limón to illustrate how structure and playfulness can coexist in effective branding.
- Designing at the client’s pace: Heydays’ warm rebrand of Huddly validates patient creative process
The Brand Identity · Apr 20, 2023
Heydays rebranded Norwegian tech company Huddly with a warm, human-centered identity that moves away from its previous monochrome palette. The new design introduces a more inviting colour scheme, simple typography using Messina Sans, and a personal photography style to reflect human connection in digital communication. The project highlights Heydays’ patient, collaborative process with the client.
- Goods seek inspiration in Ledger’s layered security for the crypto wallet’s sequential packaging
The Brand Identity · Apr 28, 2022
Oslo-based studio Goods designed the packaging for Ledger’s Nano S Plus crypto wallet, drawing inspiration from the brand’s layered security system. The packaging features sequential layers, recycled materials, and mirrored paper elements that reinforce Ledger’s message of empowerment and trust. The project marks one of the first physical applications of HelloMe’s new identity for Ledger.
- Cultural Diversity: The illustrators who are proving just how much representation matters
Creative Boom · Sep 24, 2020
The article highlights how illustrators represented by Anna Goodson Illustration Agency are leading the way in promoting cultural diversity and authentic representation in the creative industry. Featuring artists such as Judith Rudd, MyTien Pham, Queenbe Monyei, and Nien-Ken Alec Lu, it discusses how their lived experiences shape their work and challenge stereotypes. The piece emphasizes that true diversity in illustration comes from hiring artists who can authentically represent their communities.
Anna Goodson Illustration Agencyillustration
Tech Stack
Technologies detected on Goods's website.
Google Analytics 4analytics
