Interactive window installation for Emporio Armani

For Pitti Bimbo 2024 in Florence, Giga transformed Emporio Armani’s storefront windows into an interactive showcase. In collaboration with Tokyo Tommy, the studio reinterpreted the Manga Bear Crew as playful 3D characters inside a colorful world, with special actions triggered by people passing by. The installation brought the mascots to life at street level, inviting engagement and amplifying visibility during the event. Giga’s approach blended character animation and real-time interactivity to create a vibrant retail moment tailored to Emporio Armani’s presence at Pitti Bimbo.