City Branding for This Is Eindhoven

George&Harrison revitalized the city marketing identity for 'This is Eindhoven', creating a dynamic and welcoming visual system that reflects the city's vibrant energy. Using bold typography, fresh colors, and a versatile animation system, the new identity strengthened Eindhoven’s image as a lively, international hub. The redesign achieved significant engagement, including over one million website visitors and recognition as Site of the Year 2021.