Studio: G—W

Client: Google Ventures

Work: Brand Identity

Industry: Finance

Visual Identity And Website Design For Google Ventures

G—W Studio developed a new brand identity and website for Google Ventures, reintroducing it as GV. The design is built around the concept of 'the slash,' symbolizing the intersection between Google and its portfolio companies, expressed through dynamic color systems and modular layouts. The result is a flexible and vibrant identity that visually communicates GV’s role as a connector between investor and investment.

Tags: Grid, Intersection, Metaphor, Pattern, Portfolio, Theme