Rebranding and Naming for OL Reign Women's Soccer Team

FutureBrand developed a new brand identity, naming, and visual system for OL Reign following Olympique Lyonnais’ acquisition of Reign FC. The rebrand unites the heritage of both clubs, blending Lyon’s lion symbol and colors with Reign’s bold, gritty spirit to create a cohesive and powerful identity for the NWSL team.