Brand Identity And Packaging For Morgassi Superiore Winery

FutureBrand helped Morgassi Superiore, a historic winery in Italy’s Gavi region, redefine its brand positioning and visual identity. The new design, inspired by the mythological creature Pistrix, symbolizes the versatility and sensory journey of the wines, expressed through bold hand-drawn labels and distinctive naming. The result bridges the winery’s artisan heritage with a modern, iconic aesthetic.