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Brand Identity and Naming for a Global Travel Company by Futurebrand - D1S1 Design Spotlight

Studio: Futurebrand

Client: Flight Centre Travel Group

Work: Brand Identity

Industry: Hospitality

Brand Identity and Naming for a Global Travel Company

FutureBrand developed a unified global brand for Flight Centre Travel Group’s new Destination Management Company, Discova. The identity and naming strategy positioned the company for international growth, emphasizing collaboration and authenticity through a tactile, concierge-inspired visual system.

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Date: Thu, May 22

Tags: Travel, Growth

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