Global Rebrand For Air India

FutureBrand London and Mumbai collaborated to redefine Air India as a world-class airline with a distinctly Indian identity. The rebrand blends heritage with modernity through the use of the iconic Indian window motif, a warm premium palette, and a bespoke typeface, Air India Sans. The refreshed identity and experience reflect Indian hospitality and signal the airline’s return to the global stage.

Set in Air India Sans