Brand Identity And Placemaking For Melrose Park Residential Development

Frost* reimagined Melrose Park, a 550,000sqm residential development in Sydney by Sekisui House, transforming its perception from an affordable option to a desirable, enduring neighbourhood. Drawing on Japanese design sensibilities and the metaphor of gift-giving, the new identity conveys quality, connection, and longevity while positioning the suburb as a destination for generations.