Brand Identity and Digital Experience for Coastline Bank

Frost*collective rebranded Coastline Bank, a Mid North Coast credit union, through brand strategy, identity, art direction and a new website. The strategy centred on people, place and community, resulting in the brand position “Belonging.” The identity uses a logo referencing local waterways and the letter C, natural-texture graphics, and a refreshed palette centred on sky blue; the studio also art directed imagery of local people living and working.