Place Branding for Carlton Parade

Frost* worked with Bayside Council on a place vision and brand identity for Carlton Parade, a retail strip beside Carlton Station in Sydney. The work defined the precinct as “Sydney’s unique Parade of delights” and created a modular “On Parade” wordmark system that retailers can adapt for different offers and events. An illustrative icon set based on local businesses and everyday strip experiences was applied to window stickers, decals, social posts, street furniture, flags, vacant shopfront wraps, and a painted roundabout.