Campaign Platform for People First Bank

Frost* created the "All Kinds of Good" national campaign platform for People First Bank. The work translated the customer-owned bank’s reinvestment of profits into customer and community support into a flexible identity built around the elasticity of the word “good.” Deliverables included brand strategy, brand identity, emotionally driven brand and product films directed by Stuart Douglas through Frost*films, and rollout across video, out-of-home, audio, social, influencer, and experiential channels.