People First Bank
Design work for People First Bank, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 1
- Campaign 1
Design cases by studio
Frost* (2)
- Campaign Platform for People First Bank
- Frost* created the "All Kinds of Good" national campaign platform for People First Bank. The work translated the customer-owned bank’s reinvestment of profits into customer and community support into a flexible identity built around the elasticity of the word “good.” Deliverables included brand strategy, brand identity, emotionally driven brand and product films directed by Stuart Douglas through Frost*films, and rollout across video, out-of-home, audio, social, influencer, and experiential channels.
- Brand Identity for People First Bank
- Frost* developed a new brand identity for People First Bank, formed from the merger of Heritage Bank and People’s Choice Credit Union. The empathetic and bold identity reflects the bank’s mutual values, symbolizing unity, community, and a people-first approach to banking.
