Wayfinding and Signage for Sydney Fish Market

Frost developed the wayfinding strategy, design concept and SSDA for the new Sydney Fish Market. The system integrates directional and retail signage into the 3XN and BVN-designed building, supporting visitors, workers and retailers across the market. Directional signs are encased in reflective chrome metal, while patterns based on water, fish scales, ripples, bubbles and scattered light extend across the signage; Frost also developed digital navigation signage and moving LED ground-plane displays. Studio Gerber completed design development and detailed design through construction.