Brand Identity for Sydney New Year’s Eve 2025

Frost* created a brand campaign and modular identity system for Sydney New Year’s Eve 2025 on behalf of the City of Sydney. Deliverables included outdoor hoarding, event merchandise, experiential graphics, digital applications, typography and iconography. Drawing on fireworks and Sydney Harbour, the system uses strong graphic forms and a vibrant palette, and was designed to evolve over three years across formats and channels.