Brand Platform And Visual Identity For Aberlour Whisky

Forsman & Bodenfors redefined Aberlour’s brand by uncovering the core truth behind its double cask maturation process — the complexity of its liquid. The new platform, 'With great complexity, comes great reward,' inspired a modern craft aesthetic with black-and-white reportage photography, an orange logo, and layered annotations, uniting packaging, digital, and campaign assets under a cohesive narrative.