Custom Lettering for Trixie’s Friends for Life Tagline
From brush pen to vector: custom lettering for a brand tagline
Following a logo redesign, Fontwerk created custom brush-pen lettering for Trixie's tagline 'Friends for Life' / 'Freunde fürs Leben'. The tagline, previously set in a standard font, needed a hand-crafted feel that worked in both German and English. The project was delivered as vector data after several iterative rounds of client feedback and letterform refinement.
Insights
- Three tools were shortlisted—thin marker, thick marker, and brush pen—before the client selected the brush pen direction.
- The client requested simpler i-dots; office dog Ludo's paw became the design inspiration for the final altered i-dot form.
- Loops on 'F', 'd', 'f', and 'L' were removed in a later round to increase dynamism and separation between characters.
- Final refinements extended the 'f' descenders in 'for' and 'fürs' and opened the upper terminals, making the design more stable and concise.
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