Trixie
Design work for Trixie, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Nov 2026
- Brand Identity 1
- Typography 1
Design cases by studio
Fontwerk (2)
- Logo Modernization for Trixie
- Pet accessories brand Trixie engaged Fontwerk to modernize its logo as part of a full corporate identity overhaul, replacing a dominant 'blue roof' device with a more restrained mark. The new logo had to function across a demanding range of substrates—rubber labels, fabrics, metals, wood—often reproduced at around one centimeter. Fontwerk assembled a team including type and graphic designer Franziska Weitgruber; the brand's target audience was noted as three-quarters female, aged 28–55.
- Custom Lettering for Trixie’s Friends for Life Tagline
- Following a logo redesign, Fontwerk created custom brush-pen lettering for Trixie's tagline 'Friends for Life' / 'Freunde fürs Leben'. The tagline, previously set in a standard font, needed a hand-crafted feel that worked in both German and English. The project was delivered as vector data after several iterative rounds of client feedback and letterform refinement.
