Typeface Design for Fontwerk

Seven widths, eight weights — Gertsch's first retail family

Push is a retail grotesque family by Christine Gertsch, released in 2024 after a development period from 2021 to 2024. It spans seven widths and eight weights, drawing on early American Gothic and European Grotesque traditions while applying a curvature transformation across the XCondensed-to-XWide range. The family is Gertsch's first publicly available retail release, following earlier custom font projects and personal font experiments. It received a Silver Award at the Hiiibrand Design Awards 2024.

Set in Push

Insights

The family applies a curvature transformation across the XCondensed and XWide extremes, as described by Fontwerk.
Push is offered as both static (.otf, .woff2) and variable fonts (.ttf, .woff2) with two axes — weight and width — and a .woff2 web file size of 235 KB.
Sporting activity (cycling, rowing) was cited alongside American Gothic and European Grotesque references as part of the design concept.
The design period ran 2021–2024; the team included Andreas Frohloff and Anja Meiners for mastering and production.