Custom Cyrillic Typography for Telenor Bulgaria

Cyrillic in two weeks: custom brush font built from paper sketches for a telecom rebrand

When Telenor acquired and rebranded Bulgarian operator Globul in 2014, Fontfabric was engaged to localize Telenor's existing corporate typeface and the display font Together into Bulgarian Cyrillic. A second campaign wave required a fully custom brush-calligraphy Cyrillic font designed from scratch within two weeks. Both assignments ran under tight deadlines alongside agency partners Ogilvy and DDB.

Set in Together

Insights

The corporate typeface already had Russian Cyrillic support; Telenor and DDB specifically requested Bulgarian Cyrillic forms instead, making localization a deliberate editorial choice rather than a simple port.
The display font Together uses a unicase Latin structure mixing upper and lower extents; Fontfabric had to decide letter-by-letter which case form to apply when constructing the Cyrillic version.
Multiple glyph alternates were drawn for each letter in the custom brush font to ensure no two words looked identical, preserving a handwritten quality.
In 2014 the font market offered few brush typefaces with Cyrillic support, which the studio cites as motivation for designing the brush font entirely from scratch.