Studio: Fold7

Client: Capital One UK

Work: Advertising

Industry: Finance

Advertising Campaign For Capital One Uk

Fold7 created the 'No Nasty Surprises' campaign for Capital One UK to reinforce the brand’s reputation as a transparent and purpose-led credit provider. Using humour and relatable storytelling across film, posters, and radio, the campaign highlighted the reliability of Capital One’s credit cards while boosting awareness and engagement.

Tags: Credit, Humor, Marketing, Reputation, Transparency