Brand Identity for a Capital Advisory Firm
Capital flow becomes a visual language of water, texture and a seal.
Feely Studio developed Nerra Group’s visual identity, website design and Framer development. A noria-inspired capital-flow metaphor connects an interlocking N/G monogram, water imagery, textured photography and an icon system for the capital-strategy advisory.
Insights
- Feely uses the noria, a traditional water-lifting wheel, as the identity’s central metaphor; an interlocking N/G monogram references its circular motion.
- River imagery, flowing page compositions and transitions carry the capital-flow metaphor into the website, which Feely lists as a Framer development project.
- Banknote-inspired dithering gives photographs an archival texture, while deep brown, sand and muted green form the palette.
- Hand-drawn icons reference cuneiform and early symbolic writing. Guidelines cover their use alongside typography, photography, image masks and filter settings.
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