Brand Identity For Magazzino Restaurant
This identity turns Italian tradition into a Mexican appetite.
Faena Studio developed the brand identity for Magazzino, a restaurant in Mexico City that fuses Italian culinary tradition with Mexican ingredients. The visual system draws inspiration from vintage Italian winery posters, complemented by appetizing photography and warm, authentic storytelling that celebrates cultural fusion.
Insights
- The main idea is that Magazzino's identity works like a great poster, becoming part of the restaurant experience instead of just packaging it.
- Faena Studio built the brand around vintage Italian winery posters, then paired that look with appetizing photography and warm, authentic storytelling to reflect the restaurant's fusion of Italian culinary tradition and Mexican ingredients.
- The visual system is intentionally illustrative and nostalgic, using a classic poster-inspired language to make the brand feel crafted, cultural, and memorable in a food-and-beverage setting.
- The case is centered on cultural fusion: a Mexico City restaurant with Italian roots, where the branding helps translate that cross-cultural menu into something immediate and appetizing.
