Brand Identity And Packaging For Ibá Mezcal

Faena Studio developed the brand identity and packaging for IBÁ, an artisanal mezcal from Oaxaca that celebrates its Zapotec roots. The design concept, 'tribute to the sky', connects the celestial and the earthly through color gradients inspired by the changing sky and subtle Zapotec iconography, creating a contemporary yet culturally grounded visual language.