Visual Identity For Camarote Da Arara Carnival Experience

Estudio Cru developed a vibrant visual identity for Camarote da Arara, a premium carnival balcony located in Rio de Janeiro’s Marquês de Sapucaí. The 2020 edition reimagined the 1980s carnival aesthetic through fluorescent and neon tones, creating a modern and provocative atmosphere that celebrated the spirit of samba.