Brand Identity for Nurberg Health Services Ltd.
How do you make insurance and benefits feel structural, not bureaucratic?
Espina Studio created a strategic corporate identity for Nurberg Health Services Ltd., an insurance and employee-benefits management firm. The system combines a legacy-informed serif logo, an isometric shield-and-rhombus symbol, and deep green, brown, and orange applications to balance institutional trust with employee wellbeing.
Insights
- Espina’s main challenge was making Nurberg Health Services Ltd. feel like a trusted corporate partner while avoiding the cold, bureaucratic feel of insurance administration; their headline framed the idea as “Strategic Care for Stronger Businesses.”
- The logo system deliberately references inheritance: a contemporary serif borrows custom typographic details from parent company Nurberg Limited, creating immediate family resemblance while giving the new brand its own identity.
- The symbol combines an isometric rhombus and a protective shield, with the rhombus standing for industry; Espina then extended the mark into the system as a window for images, a content container, and an angled edge that adds motion.
- Typography and color were assigned distinct roles: a light sans serif softens the institutional serif, while deep green signals stability, brown adds movement, and orange echoes Nurberg Limited while injecting more vitality.
- The project credits show a full studio-led branding process: Fernando Valladolid and Osvaldo Vázquez led creative direction, Israel Herrera handled art direction and branding, Alessandra Baragiotta and Fernanda Gómez led concept and strategy, and Ana Rosenzweig managed the project.
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