Brand Identity And Art Direction For A Chihuahua Taquería

Espina Studio developed the naming, branding, and art direction for Desterrados, a taquería in Chihuahua celebrating northern Mexico’s bold flavors. The identity draws from the Chihuahuan desert’s textures and tones, combining earthy colors, handcrafted typography, and playful illustrations to express a rebellious yet refined spirit.

Tags: Desert, Illustration, Packaging, Signage, Taqueria, Typography