Brand Identity And Packaging Redesign For Lifebuoy

Elmwood partnered with Lifebuoy to rejuvenate the 130-year-old hygiene brand, evolving its image from a germ protection leader to an authority in skin hygiene. The refreshed identity introduced a warmer, more vibrant expression and a flexible design system that balanced authority with empathy, supporting the relaunch of the Lifebuoy Naturals range across APAC markets.